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High customer acquisition costs force businesses to rethink marketing strategies

Nigerian businesses have been urged to rethink their marketing strategies as rising customer acquisition costs and weakening brand loyalty make it increasingly difficult to achieve sustainable growth through conventional advertising and promotional campaigns. Marketing experts at the fifth yearly public

FG, REA break ground on 17.7MW interconnected mini-grid in Ibadan

The Federal Government, through the Rural Electrification Agency (REA), has performed the groundbreaking ceremony for a 17.7-megawatt interconnected mini-grid project in Ibadan, Oyo State, aimed at improving electricity reliability and stimulating economic activities in five communities. The project, being developed

CAF Awards: 15-man facilities inspection team arrives Nigeria today

A team of facilities’ inspectors from the Confederation of African Football (CAF) headquarters will arrive in Nigeria today for a second and final inspection of facilities the country is putting up for the 48th CAF Ordinary General Assembly and the

ToluwaniSings died after being taken to 8 hospitals - Aide

The death of Nigerian gospel singer Olayemi Bayonile Bolaji, popularly known as ToluwaniSings, has raised questions about access to emergency medical care after his personal assistant, Babadunni Gbolabo, said efforts to obtain treatment took them to between seven and eight

Inside Lagos Life, the browser game building a virtual Nigerian economy

The last time I checked the numbers, Lagos Life already had 7 million players in ten days. Thirty-six and a half million site visits and a peak of more than 200,000 people playing at once. The company behind the game claimed to have earned and contracted more than $170,000, and raised $500,000 at a $10 million valuation, closed in a single day from four of Africa's best-known tech investors: Flutterwave's Olugbenga Agboola, Terra Industries' Nathan Nwachuku, Mono's Abdulhamid Hassan, and Oo Nwoye.

Lagos Life Software Developer, Ijeoma Shalom Rayhamen

Can people turn time saved by AI into value?

By Dilys Sillah Every conversation about artificial intelligence eventually arrives at the same promise: it will save time. Tasks that once took hours can be completed in minutes, routine work can be automated and employees can be released to concentrate on

Artificial Intelligence (AI). PHOTO; FORBES

Government, parents, community leaders urged to end child marriage

The Federal Government, parents and community leaders have been urged to intensify efforts to promote girls’ education, support skills acquisition and end child marriage in Nigeria. The call was made during the International Day of the Girl Child celebration in

Akin Akinbisola: Young people need pathways that connect learning to opportunity

Akin Akinbisola is an entrepreneur, thought leader, youth development advocate. He is the founder of Youth Employ & Development Initiative, a purpose-driven organisation committed to equipping young people with the knowledge, skills, opportunities, and resources required to build sustainable livelihoods